HAEJUNG
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FOREST, TOY

FOREST TOY / 2019

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MOODBOARD

Forest is a bath toy concept for boys and girls aged between 0-2 years. I wanted to design a toy that has a story; hence a theme that is a story in itself. The two themes that I chose were Winter Forest and Playground in Pastel. For Winter Forest, I envisioned snow, forest animals, cozy white, desaturated colors, and Scandinavian patterns. For Playground in Pastel, I envisioned pastel colors, soft textures, balloons, and blue skies. The mood board below shows a collection of images illustrating the two themes. (Left Winter Forest — Right Playground in Pastel)

 

IDEATION SKETCHES

My concept ideations are based around toys for infants / toddlers (boys and girls aged 0-2 years). The categories I was interested in was rattles and teethers, developmental toys (plastic and plush), and bath toys. During the ideation stage, I also developed my own characters that was inspired from the two themes Winter Forest and Playground in Pastel.

 

FINAL CONCEPT

 

SPEC FILE

From my concept ideations, I developed one bath toy concept. An animal squirty that sits on a floating flower. I created a spec file that shows my concept below.

 
 
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